Set your target margin

Florio validates margin, not markup: it checks a proposal’s price against a target your studio needs to hit, before the proposal can be sent. That target is what turns the scorecard into a gate rather than a display.

What it is

Your target margin is the gross-profit percentage below which a booking is not worth taking at the price on the table. Plenty of event studios land in the high thirties or forties, but the number is yours: it reflects your overhead, your risk, and what your market bears.

Where it lives

The target is part of your studio’s pricing configuration, set once when your workspace is stood up rather than toggled screen by screen. If it needs to change, an administrator adjusts it with us; it is a deliberate, studio-wide number, not a per-proposal setting.

Where you see it work

You do not have to go looking for the target; the scorecard brings it to you:

• On the Cost & hours worksheet, a price under the target raises a flag telling you the margin is below target and by how much. See Cost an event.
• After the event, the projected-versus-actual view calls it out if the real margin fell below the target you set. See Read projected versus actual.
• On customer financials and profitability, margins are measured against the same target, so the whole business reads to one line.

Good to know

• One number, everywhere. Because the target is studio-wide, the gate on a proposal, the flag on the worksheet, and the color on a profitability report all agree.
• The gate is real. A proposal cannot be approved and sent while its price sits under the target, unless someone deliberately overrides it. That is the whole point.
• The idea in full: The margin scorecard.